Tasiting: The Pioneer of Chinese-Style Burgers
Founded in 2012, Tastien is a Chinese fast-food chain that created an entirely new category: the “Chinese Burger.” While rooted in the familiar format of a Western burger, Tastien redefines it through its signature hand-rolled, freshly baked buns—crafted using traditional Chinese dough-making techniques and baked to order in conveyor impinger ovens.
The Challenge: Baking Hand-Rolled Dough at Scale
Tasiting’s signature hand-rolled buns are what set their Chinese burgers apart—but they also presented a serious baking challenge. This type of dough is notoriously difficult to bake consistently in conventional ovens. Too often, the result is dense, uneven, or lacking the distinctive texture that defines a Tasiting burger: fluffy and puffed on the inside, crispy on the outside, with a satisfying chewy bite.
Only a conveyor impinger oven can reliably achieve this result—and that’s where we came in.
The Bakers Rock Solution.
To ensure consistency and quality across thousands of locations, Tasiting specifies our Conveyor Impinger Ovens for every kitchen. “Tasiting’s hand-rolled dough is extremely difficult to bake in conventional ovens—it often comes out dense or uneven. Only a conveyor impinger oven can deliver the fluffy, crispy-outside, chewy-inside texture that defines our Chinese burgers,” said Mr Yang, CEO at Tasiting. “Plus, the continuous operation and simple ‘press and go’ design make it incredibly easy for our kitchen staff. We could not ask for much more from our partnership.”
Tony, our application chef, worked closely with Tasiting’s team to develop baking programs tailored to their signature hand-rolled buns. “To me, the main benefit is the way the oven can be set up to do anything,” said Mr Yang. “It’s so easy to use. Also, the product consistency can’t be beat, and that’s huge for a chain growing as fast as ours.”
Benefits
✅ Continuous Baking:
Bakes one batch after another with minimal operator involvement, reducing labor costs and boosting throughput.
✅ Standardization:
Delivers the exact same baking profile in every store, enabling Tastien to replicate its success rapidly—now over 13,000 locations.
✅ Countertop Design:
Full baking power in a compact footprint, saving precious kitchen space without sacrificing capacity.
✅ Consistent Texture:
Achieves the signature fluffy, crispy-outside, chewy-inside result that conventional ovens simply cannot match.
✅ Simple Operation:
Easy ‘press and go’ controls mean less training time and fewer operational errors across all shifts.
