Supermarket

Freshmart: Bringing a Better Lifestyle Through Fresh Food

  Founded in 2004, Freshmart is a retail company built around fresh food categories. Rather than simply selling groceries, Freshmart aims to convey a lifestyle, an attitude, and a set of values through outstanding product quality and a carefully curated product mix—delivering a relaxed, enjoyable shopping experience to every customer.

Centered on the scenes of modern family life, Freshmart offers a one-stop lifestyle solution, making everyday life better for every family in the Freshmart community.

The Challenge: From Half-Baked Idea to a Real Pizza Program

To broaden its product range, Freshmart introduced an in-store pizza counter—an uncommon format in China, where most people still buy pizza from chain restaurants. The idea: sell sliced, large-format 16-inch New York-style pizza.

But without professional baking knowledge or the right equipment, the team relied on ready-to-bake semi-finished pizza—simply reheated in-store. The result:

• Poor texture and taste. No crispy crust, no fresh-baked aroma—it tasted like a frozen product, not a freshly made pizza.

• Low customer satisfaction. Shoppers tried it once and never came back.

• An unprofitable counter. Weak sales and unsold inventory meant the pizza station couldn’t justify its space, labor, or ingredient costs.

The concept wasn’t the problem—the baking method was.

The Bakers Rock Solution.

We helped Freshmart move away from reheated semi-finished pizza and build a true fresh-baked program—using our 20 inch countertop conveyor pizza oven.

1. Frozen dough, baked fresh in-store.
Staff now stretch and top frozen dough by hand, then bake it in our conveyor impinger oven—delivering a crispy crust and fresh-baked aroma that reheated semi-finished pizza can never match.

2. Simple SOP, easy operation.
No trained pizzaiolos needed. Our commercial pizza oven is easy to operate, and a clear SOP lets existing supermarket staff produce consistent results after a single training session.

3. 16″ New York-style pizza, sold by the slice.
Our conveyor oven handles large-format pizzas with ease—baked whole, sold by the slice, with rotating toppings that keep customers coming back.

4. More than pizza: cheese-pull beef rolls.
The same countertop conveyor oven also bakes cheese-stretch beef rolls, adding a second signature item without extra equipment.

5. From empty to busiest.
What was once an unprofitable corner is now one of the store’s busiest counters—driving foot traffic and repeat visits.

Benefits

✅ Fresh-Baked Quality:
Frozen dough baked fresh in our conveyor impinger oven—crispy crust, fresh aroma, and a taste that beats reheated semi-finished pizza every time.

✅ Multi-Product Baking:
One countertop pizza oven bakes 15″ and 18″ New York-style pizza and cheese-pull beef rolls, expanding the menu without extra equipment.

✅ Standardization:
A clear SOP plus easy-to-operate conveyor ovens deliver consistent results across every store and every shift.

✅ Simple Operation:
Minimal training required—existing supermarket staff can run the commercial conveyor oven confidently.

✅ Countertop Design:
A compact countertop conveyor oven fits into existing store layouts, saving space without sacrificing capacity.

✅ Higher Profitability:
Selling by the slice lowers the customer’s price barrier while increasing purchase frequency and counter revenue.