Industry Cases

Tasiting: The Pioneer of Chinese-Style Burgers   Founded in 2012, Tastien is a Chinese fast-food chain that created an entirely new category: the “Chinese Burger.” While rooted in the familiar format of a Western burger, Tastien redefines it through its signature hand-rolled, freshly baked buns—crafted using traditional Chinese dough-making techniques and baked to order in conveyor impinger ovens. The Challenge: Baking Hand-Rolled Dough at Scale    Tasiting’s signature hand-rolled buns are what set their Chinese burgers apart—but they also presented a serious baking challenge. This type of dough is notoriously difficult to bake consistently in conventional ovens. Too often, the result is dense, uneven, or lacking the distinctive texture that defines a Tasiting burger: fluffy and puffed on the inside, crispy on the outside, with a satisfying chewy bite.   Only a conveyor impinger oven can reliably achieve this result—and that’s where we came in. The Bakers Rock Solution. To ensure consistency and quality across thousands of locations, Tasiting specifies our Conveyor Impinger Ovens for every kitchen. “Tasiting’s hand-rolled dough is extremely difficult to bake in conventional ovens—it often comes out dense or uneven. Only a conveyor impinger oven can deliver the fluffy, crispy-outside, chewy-inside texture that defines our Chinese burgers,” said Mr Yang, CEO at Tasiting. “Plus, the continuous operation and simple ‘press and go’ design make it incredibly easy for our kitchen staff. We could not ask for much more from our partnership.” Tony, our application chef, worked closely with Tasiting’s team to develop baking programs tailored to their signature hand-rolled buns. “To me, the main benefit is the way the oven can be set up to do anything,” said Mr Yang. “It’s so easy to use. Also, the product consistency can’t be beat, and that’s huge for a chain growing as fast as ours.” Benefits ✅ Continuous Baking: Bakes one batch after another with minimal operator involvement, reducing labor costs and boosting throughput. ✅ Standardization: Delivers the exact same baking profile in every store, enabling Tastien to replicate its success rapidly—now over 13,000 locations. ✅ Countertop Design: Full baking power in a compact footprint, saving precious kitchen space without sacrificing capacity. ✅ Consistent Texture: Achieves the signature fluffy, crispy-outside, chewy-inside result that conventional ovens simply cannot match. ✅ Simple Operation: Easy ‘press and go’ controls mean less training time and fewer operational errors across all shifts.    

Jblue: Making Steak Buffets Accessible to Everyone     Founded in 2011 and headquartered in Sichuan, China, Jblue (Jibilu) is a national buffet chain built on a simple but powerful vision: a steak buffet that everyone can afford. While Western steakhouses were often priced out of reach for ordinary Chinese families, Jblue set out to change that—offering unlimited steak, seafood, and a wide variety of dishes at a price point that makes dining out accessible to all.   Starting from a single location in Nanchong, Jblue has grown into one of China‘s largest buffet brands, now operating nearly 200 stores across 16 provinces and municipalities. Its menu brings together over 200 dishes—from freshly grilled steaks and seafood to sushi, hot dishes, and desserts—all served in a modern, comfortable setting designed for family gatherings and casual celebrations. The Challenge: Standing Out in a Crowded Buffet Market China’s buffet industry is fiercely competitive. With thousands of self-service restaurants across the country—and new ones opening every year—operators increasingly find themselves competing on the same battleground: price. For Jblue, this created a real strategic problem: Homogeneous competition. Most buffets offer a nearly identical lineup—steaks, hot dishes, sushi, desserts. With little to distinguish one restaurant from another, customers have few reasons to choose Jblue over a competitor next door. Weak product differentiation. Beyond being “affordable,” Jblue lacked a memorable signature product—something customers would specifically come back for and recommend to others. Price as the only weapon. When price is your only competitive advantage, margins get squeezed and brand loyalty stays low. Customers switch wherever it’s cheapest. Limited kitchen flexibility. Adding new menu items typically means adding new equipment, more staff, and more kitchen space—costs that are hard to justify in an already thin-margin business.   The Bakers Rock Solution. To help Jblue stand out in China’s crowded buffet market, we equipped their kitchens with our countertop 20-inch conveyor impinger oven—turning a single piece of equipment into a signature product engine. Jblue’s vision is simple: “A steak buffet that everyone can afford.” But in China’s buffet industry, affordability alone is no longer enough. With thousands of self-service restaurants competing on price, differentiation is the real challenge. Most buffets offer a similar lineup of steaks, hot dishes, and desserts—leaving customers with little reason to choose one over another. That’s where our oven came in. By adding a 20-inch countertop conveyor oven, Jblue introduced a new signature star product alongside their steak: freshly baked pizza. And the same oven does far more than pizza—it also bakes meat skewers, snacks, and more, all from one compact unit. No need to invest in multiple pieces of equipment; no need to give up valuable kitchen space. Mr Li, Jblue’s founder, said: ‘We wanted a product that would make us memorable, not just affordable. This oven gave us that—and it turned out to be one of the most flexible pieces of equipment in our kitchen.” Benefits ✅ Multi-Product Baking: One oven bakes pizza, meat skewers, snacks, and more—expanding the menu without adding equipment. ✅ Standardization: Consistent baking profiles deliver stable, repeatable product quality across every location. ✅ Excellent Pizza Baking Quality: Achieves the crispy-outside, chewy-inside texture that keeps customers coming back for more. ✅ Countertop Design: A 20-inch countertop conveyor oven fits easily into existing kitchens, saving space without sacrificing kitchen space. ✅ Easy to Operate: No need professional chef, easy bottom control reduce training time and labor costs, shift after shift. Stable outcome.  

Freshmart: Bringing a Better Lifestyle Through Fresh Food     Founded in 2004, Freshmart is a retail company built around fresh food categories. Rather than simply selling groceries, Freshmart aims to convey a lifestyle, an attitude, and a set of values through outstanding product quality and a carefully curated product mix—delivering a relaxed, enjoyable shopping experience to every customer. Centered on the scenes of modern family life, Freshmart offers a one-stop lifestyle solution, making everyday life better for every family in the Freshmart community. The Challenge: From Half-Baked Idea to a Real Pizza Program To broaden its product range, Freshmart introduced an in-store pizza counter—an uncommon format in China, where most people still buy pizza from chain restaurants. The idea: sell sliced, large-format 16-inch New York-style pizza. But without professional baking knowledge or the right equipment, the team relied on ready-to-bake semi-finished pizza—simply reheated in-store. The result: Poor texture and taste. No crispy crust, no fresh-baked aroma—it tasted like a frozen product, not a freshly made pizza. Low customer satisfaction. Shoppers tried it once and never came back. An unprofitable counter. Weak sales and unsold inventory meant the pizza station couldn’t justify its space, labor, or ingredient costs.   The concept wasn’t the problem—the baking method was.   The Bakers Rock Solution. We helped Freshmart move away from reheated semi-finished pizza and build a true fresh-baked program—using our 20 inch countertop conveyor pizza oven. 1. Frozen dough, baked fresh in-store. Staff now stretch and top frozen dough by hand, then bake it in our conveyor impinger oven—delivering a crispy crust and fresh-baked aroma that reheated semi-finished pizza can never match. 2. Simple SOP, easy operation. No trained pizzaiolos needed. Our commercial pizza oven is easy to operate, and a clear SOP lets existing supermarket staff produce consistent results after a single training session. 3. 16″ New York-style pizza, sold by the slice. Our conveyor oven handles large-format pizzas with ease—baked whole, sold by the slice, with rotating toppings that keep customers coming back. 4. More than pizza: cheese-pull beef rolls. The same countertop conveyor oven also bakes cheese-stretch beef rolls, adding a second signature item without extra equipment. 5. From empty to busiest. What was once an unprofitable corner is now one of the store’s busiest counters—driving foot traffic and repeat visits. Benefits ✅ Fresh-Baked Quality: Frozen dough baked fresh in our conveyor impinger oven—crispy crust, fresh aroma, and a taste that beats reheated semi-finished pizza every time. ✅ Multi-Product Baking: One countertop pizza oven bakes 15″ and 18″ New York-style pizza and cheese-pull beef rolls, expanding the menu without extra equipment. ✅ Standardization: A clear SOP plus easy-to-operate conveyor ovens deliver consistent results across every store and every shift. ✅ Simple Operation: Minimal training required—existing supermarket staff can run the commercial conveyor oven confidently. ✅ Countertop Design: A compact countertop conveyor oven fits into existing store layouts, saving space without sacrificing capacity. ✅ Higher Profitability: Selling by the slice lowers the customer’s price barrier while increasing purchase frequency and counter revenue.

Bakers Pizzeria: A Professional Italian Dining Brand   Founded in 2006 and headquartered in Shanghai, Bakers Pizzeria  is an Italian casual dining chain built on a simple belief: authentic Italian flavors should be accessible to everyone. The brand’s story began when its founder, Richard, traveled to Italy and fell in love with the country’s food culture—eventually partnering with a Neapolitan chef to bring genuine Italian pizza to China . Over nearly two decades, Bakers Pizza has grown into a recognized name in China’s casual Western dining segment, operating stores across major commercial districts in Shanghai, Jiangsu, Zhejiang, Anhui, and beyond . Its menu goes beyond pizza to include pasta, risotto, steak, and desserts, but pizza remains the heart of the brand. Its signature foie gras pizza earned the championship at the 2016 Shanghai International Pizza Masters . The brand positions itself as a step above fast-food pizza—offering a sit-down dining experience with quality ingredients, table service, and an atmosphere suited for family gatherings, dates, and casual business meals . The Challenge: Delivering Premium Pizza at a Mid-Range Price Point Unlike quick-service pizza chains, Bakers Pizzeria operates as a full-service Western restaurant with a higher average ticket price. Customers dining here expect more than convenience—they expect a pizza that looks, smells, and tastes like it was made with care. This created a specific challenge for their kitchen: Baking quality is non-negotiable. At Bakers Pizzeria’s price point, a soggy center, uneven browning, or a crust that lacks structure is immediately noticeable. The pizza must deliver on texture and appearance every single time. Consistency across a multi-store network. With locations spread across multiple provinces, Bakers Pizzeria needs equipment that produces the same result regardless of which kitchen is operating it. Efficiency without compromise. A full-service restaurant cannot afford slow bake times or inconsistent throughput during peak hours. The oven must keep up with dine-in demand while maintaining quality. Standard ovens often struggle to balance these demands—especially with the varied dough styles and topping loads that a professional pizza restaurant requires.   The Bakers Rock Solution. We equipped Bakers Pizza with our conveyor impinger oven, configured specifically for the demands of a professional pizza restaurant. 1. High-quality bake, every time. Our impinger oven delivers consistent heat distribution and airflow, producing a pizza with a properly baked crust, even browning, and the structural integrity that a dine-in restaurant demands. No hot spots, no undercooked centers. 2. Built for professional kitchens. Unlike countertop models designed for low-volume settings, our oven handles the throughput of a busy restaurant kitchen—keeping pace with dine-in orders without sacrificing bake quality. 3. Standardization across locations. The same oven, the same settings, the same result. Bakers Pizza can replicate its signature pizza quality across every store, reducing reliance on individual operator skill. Benefits ✅ Premium Bake Quality: Even heat and airflow deliver a consistently well-baked crust, meeting the expectations of a full-service restaurant’s customers. ✅ Standardization: Identical baking profiles across all locations ensure every Bakers Pizzeria store delivers the same pizza experience. ✅ Reduced Waiting Times: Fast, consistent baking means customers get a freshly baked, high-quality pizza in a short time—improving table turnover and guest satisfaction. ✅ Operational Simplicity: Easy to operate and maintain, reducing training time and kitchen labor costs.

Olives: Authentic Italian Pizza, Served with Fun Olives is an Italian casual dining brand built around a simple philosophy: Pizza & Fun. The brand specializes in handcrafted Italian pizza, using mid-to-high-quality ingredients while maintaining an accessible mid-range price point—roughly 55–65 RMB per person. The goal is simple: to offer a genuinely Italian dining experience with authentic European ingredients, professional cooking standards, and a relaxed, elegant environment suited for family meals, casual dates, and everyday social dining. What sets Olives apart is its commitment to the traditional Italian Dome Oven. Each pizza is handmade and baked at high temperatures, producing a crust with the signature leopard-spotted char and a chewy, airy texture that only a proper Italian oven can achieve. The menu extends beyond pizza to include pasta, risotto, steaks, salads, desserts, and coffee—rounding out a complete Italian casual dining offering. The Challenge: The Limits of Traditional Dome Ovens Olives built its reputation on authentic Italian pizza, baked in a traditional dome oven using wood fire. It’s the method that gives their pizza its signature leopard-spotted crust and airy, chewy texture—and it’s a major reason customers choose Olives over ordinary pizza chains. But as the brand grows, the traditional dome oven is becoming a bottleneck: Heavily dependent on chef skill. Wood-fired dome ovens demand years of experience to master. The chef must constantly monitor the fire, rotate the pizza by hand, and judge the exact moment to pull it out. This level of craft is hard to teach, hard to scale, and hard to replicate across multiple locations. Uneven temperature. A wood-fired dome oven has hot spots and fluctuating heat. The floor temperature, the dome temperature, and the fire itself all shift constantly—making it nearly impossible to guarantee an even bake every time. Zero margin for error. In a dome oven, a few extra seconds can be the difference between a perfect pizza and a burnt one. There is no buffer, no consistency—one distracted moment and the pizza is wasted. Inconsistent quality across stores. When quality depends entirely on who is working the oven that day, delivering the same pizza experience across every Olives location becomes extremely difficult. Olives needed a way to preserve the authentic Italian bake quality their customers expect—while removing the unpredictability, waste, and skill dependency of the traditional dome oven.   The Bakers Rock Solution. We equipped Olives with our electric dome oven—delivering the authentic Italian bake they’re known for, without the unpredictability of a traditional wood-fired oven. 1. Even, electric heat. No chef acrobatics required. Instead of managing a live fire, our electric dome oven uses precisely controlled electric heating elements to deliver uniform heat across the baking chamber. Staff simply stretch the dough, add toppings, and slide the pizza in—no constant rotating, no split-second judgment calls. The oven does the rest, producing a perfectly baked Italian pizza with the signature leopard-spotted crust and airy texture, every single time. 2. Safer for commercial spaces. Many shopping malls and commercial buildings in China prohibit open flames due to fire risk. Our electric oven eliminates that concern entirely—no wood, no fire, no smoke—making it fully compliant with mall safety regulations while still delivering authentic Italian results. Benefits ✅ Imported Italian Clay Stone, Perfectly Balanced Bake: Fitted with genuine Italian handmade clay stone, the oven bakes the base and toppings evenly at the same time—no pale, undercooked bottoms and no burnt tops. At 450°C, a pizza is ready in just 90 seconds. ✅ Precise Temperature Control: Unlike other dome ovens on the market, our oven maintains highly accurate, stable temperatures—delivering more consistent results, bake after bake. ✅ Bronze Vintage Look, Designed to Fit: The antique bronze finish blends seamlessly into restaurant interiors, complementing the dining atmosphere rather than disrupting it. ✅ Programmable Pre-Heating: Set the oven to pre-heat automatically before opening hours—no need for staff to arrive early just to turn it on. ✅ Reduced Skill Dependency: Staff only need to stretch, top, and load. The oven handles the bake, dramatically lowering training requirements and reliance on experienced pizzaiolos.